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Identifying Gaps in the Market for Small Business

Identifying gaps in the market for your small business is a must-do to run a successful and innovative business. Doing so will welcome various benefits and unexplored opportunities to expand your business on.

The following topics have been discussed in this article:

Importance of Identifying Market Gaps

Identifying market gaps means to identify unexplored areas which similar business are not serving to currently. For a business to become successful, it is important that it identifies a market gap and serves to fill it. This suits for situations when a small business is to be started or grown further. Market gaps serve as extremely good sources for inspiring a business development idea.

Once a market gap has been identified, a business can innovate and develop the product or service in the direction to fill it. Competitors can be kept at bay by filling market gaps and an essence of originality can be added to the business. Using a market gap for growing a business will also be beneficial in adding a distinguishing feature to the business which will make it remarkable and unique.

Also, fresh and new ideas are not only beneficial to the business, but also the market in general. They open a new arena of opportunities for other businesses to follow.

How to Identify Gaps in Market

The following tips can be used to identify market gaps for your small business:

  • Strength Assessment: Assess your strength based on your past experiences and work on them. Keep in mind all the things which you would like to do and your ideas which became successful. Get professional and personal feedback on your ideas and work on what suits your caliber best.
  • Niche Markets: Being specific to the market will make it easier to target gaps effectively. Finding a niche market which has enough scope to sustain growth will help in identifying a customer base. It will also help in re-creating a pre-existent product in a different way to fill the market gap.
  • Follow Pending Legislation: Market gaps can be created in an industry due to legal reasons. Following legislation will help in predicting such changes and identifying market gaps to fill at an early stage.
  • Identifying Unsolved Issues: There are various problems which don’t quite have a market which caters to them. By solving such issues, a market can be created for products which already have a demand but no supply. Industry trends and customer surveys will help find the right direction in finding the market gaps created by such unsolved problems.
  • Making Foreign Things Local: Visit foreign locations and explore foreign products which are not available in your country of residence and bring them home. There are various products and services which may be needed in your country too but are not available. Exploring such a market gap will help in supplying products for which a demand can be created very easily.
  • Modifying Pre-existent Ideas: Bring innovation to already existing products and modify them by adding certain exclusive features. The most common ways to do this are by adding technology to manual products and services or by merging two or more products into one. A huge market gap can be filled using this modification technique.
  • Attending to Customer Feedback: By paying attention to customer feedback, new market gaps can be identified, and the small business can be developed further. Customers provide significant improvement feedback which can be incorporated into the products to attract a larger customer base.

Identifying market gaps for small business will help you find a market which is not already oversaturated. Saturated markets for new businesses usually prove to be dead-ends as there is very little scope left for developing the business. Identifying and filling market gaps will help small businesses in exploring a plethora of unexplored opportunities and grow the business successfully along such lines.

“The information contained herein is not intended to provide any professional or personal advice but for general guidance, hence consulting a professional expert is advisable before taking any decision or action.”

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